Work
- 1) Los Angeles Central Public Library
- 2) Kitamura Camera 3) ONE Teaser Video
- 4) Yokai -Japanese Occult Culture
- 5) Midnight Serenade
- 6) MASSOV
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Archive
Info
Resume
MIDNIGHT SERENADE
Description:
Explores a new approach to sleep induction by addressing the challenges of sleep disturbances caused by blue light exposure. It combines illustration, 3D animation, and AR into an interactive, multi-step process designed to guide users toward a more restful sleep experience.
Deliverables:
3D animation, Illustration, AR experience
Designing for sleep within a mobile environment presents an inherent contradiction: phones are typically designed to capture and sustain attention, often overstimulating users and delaying rest. The challenge was to counteract this tendency by creating an experience that reduces cognitive and visual stimulation while still functioning within an engaging platform like Instagram.
STRATEGY:
To guide users from active interaction to a calm, passive state, I designed a smooth, seamless transition that minimizes discomfort or cognitive fatigue. This was achieved by moving from hand-drawn illustrations to an Instagram AR filter, creating an intuitive visual flow that gently shifts attention while maintaining engagement.
CONCEPT
Inspired by the traditional concept of counting sheep to fall asleep, the work reimagines this idea through a unique, interactive experience: a sheep running on a spinning record to produce soothing music designed to aid relaxation and promote better sleep.
STYLE FRAMES
ANIMATION
AR FILTER
PROCESS