Work
- 1) Los Angeles Central Public Library
- 2) Kitamura Camera 3) ONE Teaser Video
- 4) Yokai -Japanese Occult Culture
- 5) Midnight Serenade
- 6) MASSOV
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Shinjuku Kitamura Camera
Description:
This project visualizes the in-store experience of Kitamura Camera in Shinjuku through motion graphics. It captures the emotional journey of entering the store, choosing a camera/lens, and becoming part of a photography community, focusing on excitement and connection rather than just products.
Deliverables:
2D Motion Graphic
Kitamura Camera Shinjuku is a multi-floor photography store in Shinjuku Tokyo, offering everything from the latest digital cameras to rare vintage film models in a gallery-like space.
The challenge was to translate a physical retail experience into a visual narrative accessible to both beginners and photography enthusiasts. It required balancing abstraction and clarity while conveying both the practical process of selecting equipment and the emotional impact of finding a creative partner.
CONCEPT:
The experience is framed as an dreamy-inspired journey, where choosing a camera and lens feels like selecting a companion for an adventure. Abstract motion graphics guide viewers through the process, turning a experience into an exciting and meaningful milestone.
STORYLINE:
- Different excitment on every floor
- Staff with exceptional camera knowledge
- Pattern creates space
- Every lens has story
- Unlimited trail/ find best combination
- A hub of gear and community
IDEA SKETCHES:
REFERENCES:
From the reference selection stage, I carefully chose visuals that not only conveyed the intended message but also maintained a strong overall composition.
- Different excitment on every floor
- Staff with exceptional camera knowledge
- Pattern creates space
- Every lens has story
- Unlimited trail/ find best combination
- A hub of gear and community
CORE FRAME
FRAMES
ANIMATION
PROCESS